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Author: Steve Arnold

Why You Aren’t Getting Sales From Social Media

I’ve been reading a lot of articles recently on why you should be worried about “selling too much” on social media. I get the logic, but the problem with this advice is it scares people too far the other way and causes them to sell way too little. Which doesn’t make any sense. You’ve got a business to to run. To keep the doors open, you need to sell, right? If you can’t sell, what’s the point? But here’s the catch… Your followers aren’t on social media to hear your sales pitch… Besides, most of your followers won’t buy from...

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6 Reasons You’re Not Generating Leads on Twitter (And What to do About it)

You’ve probably heard about all the overnight successes. And how people are “killing it” on Twitter. So you thought you’d give it a try. But you’ve sent tweet after tweet with absolutely ZERO measurable results. You’re probably thinking this whole Twitter marketing thing is a complete waste of time. Don’t worry. You’re not alone. I used to be exactly like you… Fortunately, after several months of trial and error, I finally figured it out. This posts exists to help you get results much faster than I did. So, without further ado, here are some of the reasons you aren’t...

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Beautify Facebook Link Posts from WordPress

I was driving in my car the other day listening to Facebook expert, Mari Smith discuss the importance of the Facebook Link Post in this podcast: Facebook News Feed: How to Respond to Facebook Changes. My ears perked up a little when I heard this. Mostly because I had just recently worked through some Link Post related issues for this blog. The problem was that Facebook was deciding what content and what image to display and it wasn’t looking so hot. I’m used to seeing these beautiful, perfectly fitted images in my news feeds from the big brands that I follow. Why...

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Avoid the EPIC Content Mindset Trap

I got an email from Pat Flynn recently that really got me thinking. He talks about the mindset trap of feeling like you always have to write epic content. It’s something I’ve noticed a lot of bloggers and content marketers have been feeling lately. Pat’s Quote It’s easy to understand the mindset trap when you read stuff like this by Brian Dean from Backlinko. THE Backlinking Strategy That Works – 2014 and Beyond Edition Don’t get me wrong. I’m not disagreeing with Brian’s statement. FREE Webclass: "My Weird Niche Funnel That's Currently Making Me $17,947 PER DAY! And How To Ethically Knock It Off...

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Use Gmail to Become a Better Email Marketer

I want to start this post by giving props to Amy Porterfield and her awesome Podcast! If you haven’t checked it out yet, you definitely should. It was actually Amy’s podcast with Jeff Walker that got me pumped about email marketing and inspired this post. Jeff really stresses the importance of building your email list and I couldn’t agree more! I wanted to find some examples of good email marketing copy so I decided to start signing up for some email lists. Good idea, right? Not so much. Buzz after buzz kept coming in (I keep my phone on vibrate)....

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