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24 hours or 86,400 seconds. That’s exactly how long we have in a single day.

Out of those 24 hours, we usually spend anywhere between 2 and 4 hours on social media.

Depending on your job, the figures may vary and may well be higher.

The workload of social media marketing (especially on Twitter) is constantly growing, but the time we have remains the same.

So, how do we keep up with this?

1. Using the right tools is important

There are many Twitter tools available, but there’s definitely no “one size fits all” solution.

Each Twitter tool comes with its own advantages and disadvantages.

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The first thing you need to do is determine your primary goals, such as:

  • Lead generation
  • Managing multiple Twitter accounts
  • Segmenting tweets and mentions

Determining your goals first helps you better understand the types of tool(s) you actually need.

2. Integration and automatic publishing

When it comes to Twitter marketing, you’re not required to be there 24 hours a day, 7 days a week just to prove that you’re active.

Twitter scheduling tools will ensure that your Twitter account is constantly active and most importantly, sharing the right tweets at the right time.

Tools such as the one here at Market Hub allow you to schedule content based on keywords in advance (which is extremely powerful by the way).

3. Trigger + reaction = Time savings

If This Than That (IFTTT) and Zapier are great examples of this.

When a specific action is taken, it creates a trigger and a reaction which leads to automation. Here’s a simple example for you:

When you publish a post on Tumblr, a tweet is automatically sent out.

In this case, publishing a post on Tumblr is the trigger and automatic tweeting is the reaction.

And Tumblr is just one example. You can link your Twitter account to other social networks and even to email marketing providers.

This allows you to increase your reach, while spending less time on Twitter.

4. Automation is still important

Automating saves you a lot of time. It also keeps your social profile from becoming stale and boring.

Twitter automation allows you to schedule posts and publish them at the right time.

This means that you don’t need to wake up at 3 in the morning just to hit ‘publish’ for a tweet targeting readers from halfway around the globe.

5. Segmenting your follows

The best way to segment your follows is to use a Twitter List. Here are some simple steps you need to create powerful Twitter lists:

  • Create specific lists on Twitter (e.g. blogging, marketing, social media, etc)
  • Add relevant people into the Twitter list

Pretty simple, huh?

Segmenting the people you’re following saves you lots of time, especially when you’re trying to engage with them.

For starters, you know that everyone in the list has a similar interest.

6. Cleaning up your follows

Having more followers and following more people is usually considered a good thing.

While following more people is good, especially with the ‘follow for follow’ concept, it’s important to understand that following too many people (especially those that aren’t targeted) just clusters your timeline.

If you want to be more productive and save more time on Twitter, take some time to unfollow people who aren’t relevant to your niche.

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